CAMAO TALKS - !(/content/images/2012/11/semantic-media-web_closeup.jpg) ***On the [Innovation-Forum](http://www.semantic-media-web.de/referenten/?id=147&detail=39) in Berlin. ***The Event is a meeting of high-ranking representatives of the economy, science and technology. There, they discuss which tools the culture and media industries will need tomorrow, in the web 3.0. And Director Max Gutscher gave a lecture on how emotion and function have to be brought together to tell a brand’s story. Incedently, one of CAMAO’s core competences.