Open your eyes! - !(/content/images/2013/11/Eyetracking_20131125_02_590x443.png) - !(/content/images/2013/11/Eric_590x443.png) ***Results of Eric’s eye-tracking survey at [DGPuK](http://www.dgpuk.de/ "DGPuK"). ***Our new media researcher Eric shows at the conference “Advertisement in social change” how users perceive online advertisement. With the complex eye-tracking technique and a representative survey he investigated how ads need to be applied to literally reach the brain of the audience. Sounds interesting? Then join the conference: [on November 30th, 2 P.M.](http://werbekommunikation-2013.de/programm.html "Program") at the [University of Popular Arts](http://www.hdpk.de "University of Popular Arts in Berlin") in Berlin.