CAMAO COMMUNICATES LUXURY - !(/content/images/2011/11/pra_2011_0015_cpi_landingpage.jpg) - !(/content/images/2011/11/pra_2011_0019_cpi_newsletter1.jpg) - !(/content/images/2011/11/pra_2011_0019_cpi_newsletter2.jpg) [La Prairie](http://www.laprairie.com/lp/de_de/main.html) launched its latest product – CELLULAR POWER INFUSION – with CAMAO in 12 countries. An own online campaign was realized for the German market: the search for four brand representatives, their reports and the product launch itself was staged by three homepage takeover on elle.de. With spectacular success: up to 16,75 % click rate! The online campaign was completed by a landing page and newletters.